Frequently Asked Questions

Information Technology Questions

We believe that our combination of experience, technical excellence and quality of service places us in the forefront of IT Support solutions. All of our work is delivered within the guidelines and a Quality Management System; and our services are developed in accordance with industry best practice. In addition we are accredited by some of the worlds leading IT vendors.

We can provide hardware and software as part of a solution, acting as a single point of contact and responsibility for managing the assets through their lifecycle. Alternatively you can buy your own hardware and software if preferred. Gumba IT can help you decide what options suit your business best.

Finding and keeping and managing the right IT resources is time consuming and expensive. Keeping staff up to date with the latest developments involves time away from core operations, and entails more costly training. By outsourcing your IT support, you are guaranteed access to the most experienced, skilled and professional staff with a wealth of knowledge to manage your IT investments and keep systems up to date and reliable.

We can provide services through standard business hours, extended hours, weekends and bank holidays so we are flexible around the specific needs of the customer. We can offer guaranteed response and resolution to ensure that the impact of any IT related issue is minimal to your business.

We have a wide range of IT solutions but we will only ever recommend or implement the level of support which is best for your business. We aim to form long term partnerships with our customers, by understanding their businesses and tailoring our solutions so that we meet their specific needs.

Brand Identity Questions

A brand is the perceived identity of and emotional connection with your company and its products and services. A brand identity must be consistent and constant to be effective. You want unified branding in everything you do, from your company logo to your annual report—otherwise, your employees and prospects get mixed or conflicting information.

Branding is about developing a customised, uniform image for your business—your brand—internally and externally. It attracts attention, tells your story, sets you apart from your competition, and makes it easy for them to buy. Successful brand marketing is a crucial factor in increasing initial and repeat sales.

It used to be that all a business owner needed to be successful was a business card, a yellow pages ad, and a decent product or service. That won’t work anymore. Now you need a website, marketing collateral, brochures, and so much more.

Gumba IT ensures that your message to prospects is consistent and clear. Part of the brand-building process we help with is crafting marketing and advertising strategies to entice clients to buy—not just once, but as often as possible. If we can create raving fans, your business will be successful beyond your wildest dreams.

If your brand identity isn’t strong and recognisable, there’s a disconnect between you and your audience. You’re sending the wrong message or sending too many jumbled messages. You want a brand image for your company that not only creates awareness but also encourages prospects to buy and cultivates their loyalty. Gumba IT can do this for you in the quickest, most direct way possible. Branding is a strategic plan to tell your story to the world!

Your logo is just one piece of the puzzle that is your brand. Your logo is important, and it plays a significant role in your brand marketing because it’s the visual representation of your company. But it’s not your brand. Branding ties together all the elements of your marketing and advertising—including, but not limited to, your company logo.

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